Ferris State Professional Golf Management Director Joe Hatch Uses Industry Experience to Guide Future Golf Professionals

                                                                                               

Joe Hatch, Director of the Professional Golf Management (PGM) program at Ferris State University, has built his career on a foundation of education and industry experience. A graduate of the program himself, Hatch reflects, “I knew I wanted to attend Ferris State and work in the golf industry since I was a sophomore in high school. If I hadn’t been able to attend Ferris State University I would have likely ended up in education. Combining my love for the sport with a passion for teaching and mentoring made education in golf management a natural fit.”

Hatch worked in the golf industry for over a decade as a PGA Professional, and pivoted to different positions within the industry during his tenure. “Each pivot brought me closer to finding my ‘glass slipper’ position. My passion for mentoring and education ultimately brought me back to Ferris State,” he says.

Ferris State’s PGM program, established in 1975, was the first accredited program of its kind in the nation. The program has graduated over 3,000 students and currently has over 2,000 PGA member.  “The program’s emphasis on hands-on learning, commitment to excellence, and strong industry connections, sets us apart. Additionally, our commitment to fostering a close-knit community among students, faculty, and alumni ensures a supportive environment for success.” Hatch mentions.

The most rewarding part of Hatch’s job is watching his students grow. “Seeing student grow both professionally and personally. Watching them develop their skills, build networks, and ultimately succeed in their careers is incredibly fulfilling.”

Hatch recalls a student who struggled academically during their sophomore year. “They were close to failing out of the program and the university. We helped the student develop the academic and personal skills necessary to succeed, while also holding them accountable throughout the process. As a result, this student not only gradated with a bachelor’s degree from our program but now is gainfully employed in the gold industry.” he says. “This story reflects our dedication to meeting students where they are and helping them achieve their version of success.”

Under his leadership, the program has introduced initiatives like the Golf Association of Michigan (GAM) scholarship. “This scholarship provides financial support for students while strengthening our ties with the Golf Association of Michigan,” he notes.

Hatch’s career hasn’t been without its challenges. “Balancing work and life, developing management skills, navigating anxiety and depression, and adapting to different employers have all been significant hurdles,” he says. “I’ve relied on advice from my father, who told me as a child, ‘Keep doing what you’re doing and don’t get discouraged. Tomorrow just be sure you run a little further.’ I’ve used this throughout my life and am committed to doing more than I did yesterday.”

Hatch highlights experiences like attending the Ryder Cup at Medinah and visiting the Masters Tournament nine times as career highlights. “The best tournament experience I’ve had was attending the Masters Tournament...,” he says. “I am incredibly fortunate that my PGA membership provides me an opportunity to attend this each year.” Hatch also goes on to mention that no matter how hyped up the tournament is, it’s better in person.

Sustainability, technology, and inclusion are redefining the golf industry. “Golf courses are increasingly focuses on environmental responsibility, while the game is more inclusive. Additionally, advancements in technology, such as data analytics and virtual experience, are changing how courses operate and engage with their players/customers,” Hatch explains.

The PGM program prepares students for these changes by adapting its curriculum and providing real-world experiences. “We prepare students by teaching them systematic approaches—assess, plan, execute, evaluate—that enable them to navigate a wide range of situation effectively,” Hatch mentions. The program offers hands-on experience in different areas such as operational management, technology, and customer engagement. He also adds, “Our strong partnership with alumni who are industry leaders ensure we remain at the forefront of innovation,  equipping students with the tools and knowledge they need to excel in an ever-evolving industry.”

Hatch encourages students to embrace every opportunity to learn and grow. “Gold management is a dynamic field, success comes from being adaptable, building relationships, and maintain a passion for the game he says.”

Hatch’s leadership continues to shape the PGM program into a leading choice for students aspiring to careers in golf management.