The following logos represent all of the acceptable variations of Ferris State University's official logos. Each logo is available for download as a .zip folder containing the logo in EPS, PNG and JPG file formats.

Distortion or deliberate modification of the files offered for download here is prohibited. Please contact Christa Bull (x2332) or Nate Clark (x2557) for assistance using these graphics without distortion.

Box Flame

Ferris State University Logo: Full Color Box Flame Ferris State University Logo: Red Box Flame Ferris State University Logo: Gold Box Flame Ferris State University Logo: Black Box Flame

The Box Flame Logo is the primary approved graphic identifier for Ferris State University. It is featured on official university publications and is the best way to help viewers identify new materials with Ferris State University.

A variation of the 125th anniversary logo honoring Woodbridge N. Ferris, the Box Flame replaces the Torch logo, an extract of the Ferris State University Seal, which is no longer approved for new uses. For economy, members of the Ferris community are encouraged to continue using stock of old materials that feature the Torch (such as letterhead and note cards) but to replace them with materials using the Box Flame when the old stock runs out.

Acceptable variations: All-red, all-yellow and all-black versions of the Box Flame Logo are acceptable, but only for one- or two-color presentations. In four-color/full-color printing, colors may not be substituted or rearranged (e.g., black for yellow or red on right) and should use the four-color standard Box Flame specifications. Reverse out (all white) is acceptable only in special situations. Please contact Christa Bull (x2332) or Nate Clark (x2557) for acceptable terms of use of the all-white box flame.

Whenever possible it is preferred to use the full color box flame when creating print documents or digital media.

Wordmark

The Ferris State University Wordmark may be arranged in three distinct ways shown here: centered and stacked, stacked, and in one line. The wordmark is often used in conjunction with the Box Flame Logo to create a signature line (see below).

Acceptable variations: The approved colors for the wordmark are black, yellow, red and white. Use of any other color is prohibited.

Approved wordmark variations are shown here against the appropriate background colors for their application. For readability, a yellow wordmark should not be used against a white background. Similarly, a red wordmark should not be used against a black background. However, both yellow and white wordmarks preserve readability against a black background.

Center Stacked Wordmark

Ferris State University Logo: Black Center Stacked Wordmark Ferris State University Logo: Red Center Stacked Wordmark
 Ferris State University Logo: Gold Center Stacked Wordmark  Ferris State University Logo: White Center Stacked Wordmark

The all black version of the center stacked wordmark is to be used for black and white documents.

Stacked Wordmark

Ferris State University Logo:  Black Center Stacked Wordmark Ferris State University Logo: Red Center Stacked Wordmark
 Ferris State University Logo: Gold Center Stacked Wordmark  Ferris State University Logo: White Center Stacked Wordmark

The all black version of the stacked wordmark is to be used for black and white documents.

One Line Wordmark

Ferris State University Logo: Black Wordmark Ferris State University Logo: Red Wordmark
Ferris State University Logo: Gold Wordmark Ferris State University Logo: White Wordmark

The all black version of the one line wordmark is to be used for black and white documents.

Wordmark With Tag Line

The Ferris State University Wordmark may be accompanied by the official tag line "Imagine More." Please note that the tag line now uses the Melior typeface in italic capital letters for a cleaner and more professional presentation. Previously, the tag line used the script typeface Marydale, which is no longer permitted for new uses.

Acceptable variations: The wordmark with tag line is available in one line or stacked. The tag line may not be used with the centered and stacked wordmark. Approved colors for the wordmark with tag line are black, yellow, red and white. Use of any other color is prohibited.

Stacked Wordmark With Tag Line

Ferris State University Logo: Black Stacked Wordmark with Tagline Ferris State University Logo: Red Stacked Wordmark with Tagline
Ferris State University Logo: Gold Stacked Wordmark with Tagline Ferris State University Logo: White Stacked Wordmark with Tagline

The all black version of the stacked wordmark with tag line is to be used for black and white documents.

Wordmark With Tag Line

Ferris State University Logo: Black wordmark with tagline Ferris State University Logo: Red wordmark with tagline
Ferris State University Logo: Gold wordmark with tagline Ferris State University Logo: White wordmark with tagline

The all black version of the stacked wordmark with tag line is to be used for black and white documents.

Box Flame Wordmark

The Box Flame Wordmark combines Ferris' official wordmark and the Box Flame Logo. No variation in the proportion and spacing of the logo and wordmark is permitted in this combination, and use of separate logo and wordmark files to recreate the Box Flame Wordmark is prohibited. The files available here provide all acceptable versions of the Box Flame Wordmark.

Acceptable variations: The Box Flame Wordmark is available in centered, stacked and single-line versions. All-red, all-yellow and all-black versions of the Box Flame Wordmark are available upon request.

Colors may not be substituted or rearranged and should follow the four-color standard Box Flame specifications whenever possible. Reverse out (all white) is acceptable only in special situations. Please contact Christa Bull (x2332) or Nate Clark (x2557) for acceptable terms of use of the all-white box flame wordmark.

Box Flame Center Stacked Wordmark

Ferris State University Logo: Box flame with black center stacked wordmark Ferris State University Logo: Box flame with white center stacked wordmark

Whenever possible it is preferred to use the full color box flame wordmark when creating print documents or digital media.

Box Flame Stacked Wordmark

Ferris State University Logo: Box flame with black stacked wordmark Ferris State University Logo: Box flame with red stacked wordmark
Ferris State University Logo: Box flame with white stacked wordmark Ferris State University Logo: Black box flame with black stacked wordmark

Whenever possible it is preferred to use the full color box flame wordmark when creating print documents or digital media.

Box Flame Wordmark

Ferris State University Logo: Box flame with black wordmark Ferris State University Logo: Box flame with red wordmark
Ferris State University Logo: Box flame with gold wordmark Ferris State University Logo: Box flame with white wordmark

Whenever possible it is preferred to use the full color box flame wordmark when creating print documents or digital media.

Box Flame Wordmark Tag Line

The Ferris State University Box Flame Wordmark with Tag Line combines three official Ferris graphic identifiers: the Box Flame, wordmark and tag line. The Box Flame Wordmark with Tag Line is approved for use in stacked and one-line variations only. No variation in the proportion and spacing of the logo and wordmark is permitted in this combination, and use of separate logo and wordmark files to recreate the Box Flame Wordmark is prohibited. Combination of the Box Flame, wordmark and tag line in a centered and stacked variation is specifically prohibited. The files available here represent all acceptable versions of the Box Flame Wordmark.

Acceptable variations:The Box Flame Wordmark with Tag Line is approved for use in the following color variations: with black wordmark and tag line, with black wordmark and red tag line, and with white wordmark and tag line. The full-color version of the Box Flame should be used in this combination whenever possible. Please contact Christa Bull (x2332) or Nate Clark (x2557) for approval of any other variations of the Box Flame Wordmark with Tag Line.

Box Flame Stacked Wordmark Tag Line

Ferris State University Logo: Box flame with black stacked wordmark and black tagline Ferris State University Logo: Box flame with black stacked wordmark and red tagline
Ferris State University Logo: Box flame with white stacked wordmark and tagline  

Whenever possible it is preferred to use the full color box flame wordmark with tag line when creating print documents or digital media.

Box Flame Wordmark Tag Line

Ferris State University Logo: Box flame with black wordmark and tagline Ferris State University Logo: Box flame with black wordmark and red tagline
Ferris State University Logo: Box flame with white wordmark and tagline  

Whenever possible it is preferred to use the full color box flame wordmark with tag line when creating print documents or digital media.

Co-brand Wordmark

Ferris State University Cobranded Logo

The Co-Brand Wordmark features the stacked variation of the Box Flame Wordmark above the official name of a university unit, with a red line as a separator. Co-Brand Wordmarks must be made to order by Marketing and Communications.

No variation in the proportion and spacing of the logo, wordmark, separator line or university unit typeface is permitted in this combination. Any re-creation or variation of the Co-Brand Wordmark created by Marketing and Communications is specifically prohibited.

To order a Co-Brand Wordmark, please contact Christa Bull at x2332 or ChristaBull@ferris.edu.

Ferris Bulldog

The Updated Bulldog Logo is approved for use by Ferris Athletics, Admissions and Alumni Associations. Use by other university units without specific permission by Marketing and Communications is prohibited.

The Updated Bulldog Logo replaces all previous Athletics logo art, including previous versions of the Bulldog Logo, in all cases.

Acceptable variations: The Bulldog Logo is approved for use in the color variations provided here. Use of any other color is prohibited.

The Bulldog may not be used in conjunction with or close proximity to the Box Flame Logo, even by university units approved to use the Bulldog Logo.

Bulldog

Ferris State University Logo: Full color bulldog Ferris State University Logo: Black and white bulldog with black collar Ferris State University Logo: Black and white bulldog with red collar
 Ferris State University Logo: Black and white bulldog with white collar  Ferris State University Logo: Red and white bulldog with red collar  Ferris State University Logo: Red and white bulldog with white collar

Whenever possible it is preferred to use the full color bulldog when creating print documents or digital media.

Peeking Bulldog

The Peeking Bulldog Logo is approved for use by Ferris Athletics, Admissions and Alumni Associations. Use by other university units without specific permission by Marketing and Communications is prohibited.

Acceptable variations: The Peeking Bulldog Logo is approved for use in the color variations provided here. Use of any other color is prohibited.

The Peeking Bulldog may not be used in conjunction with or close proximity to the Box Flame Logo, even by university units approved to use the Bulldog and Peeking Bulldog logos.

Peeking Bulldog

Ferris State University Logo: Full color peeking bulldog Ferris State University Logo: Black and white peeking bulldog Ferris State University Logo: Black and white peeking bulldog with red collar Ferris State University Logo: Red and white peeking bulldog

Whenever possible it is preferred to use the full color peeking bulldog when creating print documents or digital media.

University Seal

Ferris State University Seal

Only the Office of the President is authorized to use the University Seal. Rarely, other uses may be acceptable on a case-by-case basis, with approval from Christa Bull (x2332).

Exclusion Area

Ferris logo margin/exclusion area

Blank space that measures at least the height of the "F" in the Ferris wordmark must be left around all Ferris graphic identifiers. Crowding or printing over Ferris graphic identifiers is specifically prohibited without approval from Christa Bull (x2332).