In this edition of Bulldog Story, we hear and see from Chase Haberman, a student majoring in Advertising and Integrated Marketing Communications.
About the major: There's a common misperception that you have be an artist or a creative writer to work in advertising. The truth is, there are several different careers in the field that don not require those skills at all, and Ferris' program is built to suit. What's more, since most companies no longer simply advertise, but instead use all of the forms of marketing communication in concert, so does Ferris' program. It's one of the very first in the nation to have this focus and it all adds up to relevance and employability.