Graphic Design Students Attend SEEK Conference

Senior Graphic Design students travelled to the University of Illinois to attend the annual SEEK Design Conference. The students participated in hands-on workshops, spoke with Ferris alumni, and gained exposure to the industry.

Some of the speakers included top designers Stefan Sagmeister and Aaron Draplin. A few local design firms also joined the conference such as Knoed Creative, Firebelly Design, and Thirst. These firms were able to discuss the success and struggles that come with working in the industry and the recommendations they have for design students.

“When you’re stuck in a creative block, listening to design professionals get so excited and passionate about design resonates those same emotions with the audience,” senior graphic design student Emily Noffsinger commented. “It really reinforces how important design is within our everyday lives when you hear about how these few designers have changed the way people communicate and interact.”

The newest feature of the SEEK Conference was organizaed “hang-outs” which acted as workshops for students to interact and learn from the attending professionals. Ferris alumnae Victoria Pater joined these discussions by leading a “hang-out” about designing for mobile.

“Victoria Pater actually graduated from Ferris State University’s Graphic Design Program, and to know that she’s now a successful mobile designer and speaking at the SEEK Conference is hugely inspiring,” senior student Bethany Sonefeld commented. “The workshops gave students a chance to speak one-on-one with design professionals, while also collaborating with other design students to solve a problem.”

Attendees were encouraged to post pictures, videos, and conference content on social media tagged with “#SEEKCON2013.” There was a live-stream of the content projected throughout the conference and allowed for even more interaction between the attendees and the design professionals.

The SEEK Design Conference is a one day event for students to receive knowledge and guidance from professionals and be exposed to more information about the industry. SEEK has been organized annually for 12 years. For more information visit


Students met with graphic design professionals to learn about new design techniques in the industry.The annual SEEK Conference is attended by graphic design students and industry professionals.