Josh VanGorden, senior Advertising/ Integrated Marketing Communications student

Proactive Student Secures Craft Industry Internship

There are super cool internships out there, but you need to make connections and get people to really like you if you want to be happy with your internship experience.

What started out as an interview with the National Event & Sponsorship Coordinator for New Holland Brewing, led to a eye-opening internship for senior Advertising/ Integrated Marketing Communications student, Josh VanGorden.

VanGorden was able to learn a vast amount of knowledge about the craft industry from the interview.  He later applied for and secured an internship with New Holland Brewing and has not stopped learning since.

When asked what advice he would give to fellow students about internships, he suggested students be proactive and to not settle for the first or most accessible job they find.

“There are super cool internships out there,” said VanGorden, “but you need to make connections and get people to really like you if you want to be happy with your internship experience.”

VanGorden has been proactive not only in finding his dream internship, but also as a student here at the Big Rapids campus. He was a member of the American Marketing Association (AMA) for two years and served on the AMA Executive Board as the Vice President of Professional Development during his senior year.

On internship, VanGorden is uncovering new aspects of the craft industry. This internship has showed him the small details are extremely important.

“When you’re selling beer, every characteristic—from how you describe the flavor, to the colors you choose for packaging, and about a thousand other details—every decision is essential to the success or failure of your product, and ultimately, your brewery,” said VanGorden.

By giving support to the event teams and breathing some life into the marketing department with a different perspective and ambitious mindset, VanGorden hopes he can be the mind and voice that brings a national event series to New Holland.

Breweries are not only judged by their products, but are also recognized by the events they conduct. New Holland Brewing is going on 20 years of business and VanGorden hopes that with his help, this company can create an event with national recognition.

After completing his internship, VanGorden will seek a full-time position within the company coordinating events. He hopes with his experience with events and marketing, he will become an owner of an event or festival through New Holland Brewing.