Music Industry Management
From the Classroom to the Stage
Autumn Alive gives MIM students hands-on experience
By: Olivia Adams
Ferris State MIM senior, Robin Fomusa, has spent months preparing for the 13th annual Autumn Alive concert.
This year’s event will feature We the Kings and Fireworks.
Last spring, Fomusa was selected as the booking agent for the Music Industry Management Association (MIMA). She worked hard for the last several months using knowledge from her business classes as well as the experience she gained from her internships, to find performers and successfully plan this event.
This year the event is a little different. MIMA is presenting Autumn Alive as a Halloween party. Students are asked to wear their costumes to the show and enter the costume contest, which will be judged by Fireworks on stage.
MIMA encourages students to purchase their tickets as soon as possible because the first 200 ticket holders will be entered into a drawing for a chance to win a meet and greet with We the Kings and Fireworks.
Fomusa feels this event has prepared her for a career in music industry management. When she first started her major, she was interested in promotions. Because of this experience with planning Autumn Alive, she has become more interested in working in booking and music videos.
“You get a lot of amazing hands on experience but you also get good industry connections by working side by side with bands, their managers, and their agents. They’re great connections to have for the future,” said Fomusa.
Despite all of the hard work, putting on this event has been extremely rewarding for Fomusa.
“I’m looking forward to the lights going down, seeing the first band go on and start playing,” said Fomusa. “This is what keeps me going. When the lights go down, it’s going to be good.”
The show starts is Thursday, Nov. 2 at 7 p.m. in Wink Arena. Tickets are $10 for students with a valid student I.D. and $20 for the public. They can be purchased at Wink Arena box office and the Rankin Student Center. For more information about the event, visit the Autumn Alive Facebook page.
A professional video was done for the Music Industry Management program and students were interviewed about the Autumn Alive concert process. This video may be viewed at http://www.youtube.com/watch?v=Z_HW9hV-KK8