News & Noteworthy

Key Courses

  • Professional Selling
  • Consumer Behavior
  • Marketing Research
  • International Marketing
  • Choose concentration or customize for your personal interests 


Many graduates of the Marketing program earn leadership positions in consumer, industrial or nonprofit marketing. Your options include positions in entertainment, sports, hospitals, government, Fortune 500 companies, charities, consulting firms, research firms, Web-based companies, entrepreneurial businesses and many more. Every business and organization needs people with marketing skills. Marketing grads are often creative people and may develop products, analyze data, design advertising or displays, make sales presentations and put together strategic marketing plans. 

This program is accredited by the Accreditation Council for Business Schools and Programs. ACBSP is a leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.

Courses in this program are delivered:

  • Big Rapids