Advertising/Integrated Marketing Communications

  • AIMC student Interned in downtown Detroit

    November 25th, 2014Advertising/ Integrated Marketing Communications student, Cailey Pawluk conducted her intership at dPOP!, an office and facility design company and sister company of Quicken Loans. Cailey worked at dPOP! HQ in downtown Detroit. Her job responsibilities included: branding, page layouts, graphics, signage, maintaining several projects at once and last minute projects. During her internship Cailey also had to give and receive constructive criticism, generate files for preparation, and conduct her own project. “dPOP! is one of the best internships to have while people are young and in college. dPOP! likes to make it fun and easygoing for all workers.” Cailey said. Every intern was treated like a worker, not like an interns, and the CEO and bosses didn’t go by their...
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  • AdGroup President Jessica Avery Interns in Chicago

    July 11th, 2014Jessica is the Summer Intern and helps with all projects and tasks to get a overall experience at the agency. This summer, AIMC major and AdGroup president, Jessica Avery is interning in Chicago at the Monogram Group. Avery’s role falls under a catchall “Summer Intern” title where she is able to assist with all types of projects. She is able to experience something new everyday working on tasks such as creating content for the company’s Wikipedia page, assisting with preparation for the weekly podcasts, and researching for new business presentations along with writing blog posts for the company website....
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  • AIMC Graduate Interns with Doner

    June 26th, 2014Kayla Cox graduated from the Advertising/ Integrated Marketing Communications program in May 2014 and is now spending her summer interning at Doner, an advertising agency in Detroit. Cox has the role as Creative Intern where every day brings something different to her experience. She works to develop creative concepts and executions of print and web materials for Doner’s clients. She collaborates with creative directors, art directors, copywriters, project managers, and the account team....
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  • Professor Leads Way in Online Direct Marketing Classes

    April 25th, 2014Ferris State University College of Business professor Susan Jones, helped pioneer the world’s first Direct Marketing online courses in January 1998. Marketing, Advertising, and Integrated Communications are the heart of the College of Business at Ferris State University. These students are shown how to advertise using all forms of marketing communication without solely relying on creative writing skills....
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  • Sixth Graders Experience Ferris for the First Time

    April 1st, 2014Sixty sixth grade students from Reeths-Puffer Intermediate School students visited the College of Business to get their first look at a college campus. This visit to Ferris was part of a long-term goal to inspire the Reeths-Puffer students to pursue higher education. Many of the students had never been on a college campus before and were ecstatic to explore Ferris....
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