Advertising/Integrated Marketing Communications

Key Courses

  • Career Seminar of Media
  • Advertising/IMC Management
  • Advertising/IMC Campaigns
  • Business-to-Consumer E-Commerce
  • Direct Marketing

For every commercial, radio spot, internet ad, or print ad, it takes many people working together to create the image, format, and message. The Advertising/Integrated Marketing Communications (AIMC) program combines the different forms of marketing communication to provide a full educational experience. Ferris' program is structured to prepare students interested in all different types of advertising and marketing. Most companies no longer simply advertise, but instead use all of the forms of marketing communication in concert. Ferris' AIMC program is one of the very first in the nation to have this focus and it all adds up to relevance and employability.

This program is accredited by the Accreditation Council for Business Schools and Programs. ACBSP is a leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.

Courses in this program are delivered:

  • Big Rapids