- Business to Business Digital Marketing
- Fundamentals of Media
- Media Strategy and Tactics
- Promotional Writing
- Web Design and Planning
- Advertising/Integrated Marketing Communications (Bachelor)
- Advertising/Integrated Marketing Communications (for non-AIMC majors only) (Minor)
- Digital Marketing (Minor)
- Integrated Marketing Techniques (Minor)
- Business-to-Business Marketing (Certificate)
- Data Mining (Certificate)
- Digital Marketing (Certificate)
- Direct Marketing (Certificate)
- Big Rapids
Most companies no longer simply advertise, but instead use all of the forms of marketing communication, both traditional and digital, in an integrated way. And every commercial, radio spot, and internet or print ad takes many people working together to create the message, image, and format. Organizations of all kinds need advertising, sales promotion, direct marketing, publicity, trade shows, and more. Positions in the field include account executives, copywriters, creative directors, managers, media planners and buyers, salespeople, and researchers.
The Advertising/Integrated Marketing Communications (AIMC) program combines the different forms of marketing communication to serve students interested in all different types of marketing and the organizations they’ll serve, which seek broad knowledge.
Ferris’s AIMC program is one of the very first in the nation to have integrated focus, and it all adds up to relevance and employability.
This program is accredited by the Accreditation Council for Business Schools and Programs. ACBSP is a leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.
New & Noteworthy
Advertising/ Integrated Marketing Communications Alumnus Makes Living As Story Creator
March 13, 2017
“I create stories for a living. So, I get to live out many of my dreams, through fiction or nonfiction.” These are the words of Michael Oxner, an Advertising and Integrated Marketing Communications alumnus, who graduated from the College of…Read more »
Graphic Arts Association Connects Students to the Printing Field
December 14, 2016
The College of Business is home to 20 different RSOs (registered student organizations) which serve to better equip students to grow into professionals. One such organization, the Graphic Arts Association (GAA) exists to immerse Ferris students in the printing industry.…Read more »
College of Business Digital Marketing Certificate Nationally Ranked
December 2, 2016
The College of Business Digital Marketing Certificate has recently been ranked at 21 out of 30 as the Best Value Digital Marketing Certificate Program for 2017. While most of the students gaining this certificate are Ferris undergraduates from Big Rapids… Read more »
College of Business Alumnus Journeys to New York City and Beyond
October 11, 2016
When deciding where to head to college after high school graduation, many students look for places close to home. This wasn’t the case for College of Business alumnus Carlvin Dorvilier, living at that time in North Carolina. To decide where…Read more »
Proactive Student Secures Craft Industry Internship
August 3, 2016
What started out as an interview with the National Event & Sponsorship Coordinator for New Holland Brewing, led to a eye-opening internship for senior Advertising/ Integrated Marketing Communications student, Josh VanGorden. VanGorden was able to learn a vast amount of…Read more »
Advertising Group “Bands with Locals” in the Big Rapids Area
February 9, 2016
The Registered Student Organization (RSO) Ad Group is teaming up with Big Rapids area businesses to help students save money. Starting February 9, Ad Group will be in the Interdisciplinary Resource Center (IRC) selling wristbands that say “Band With Locals.”… Read more »
Advertising/Integrated Marketing Communications Intern: Brittney Bantien
June 8, 2015
AIMC senior Brittney Bantien, is currently interning at Northern Michigan Digital, a division of Heritage Broadcasting (9&10 News and Fox 32). “I like the challenge of [working for] a new business that offers a wide range of services to the local…Read more »
AIMC Student Interns in Downtown Detroit
November 25, 2014
Advertising and Integrated Marketing Communications student Cailey Pawluk conducted her intership at dPOP!, a sister company of Quicken Loans that specializes in office and facility design . Cailey worked at dPOP! HQ in downtown Detroit. Her job responsibilities included: branding, page layouts,…Read more »
Conference Draws Marketing Students from around Michigan
October 3, 2014
Business students from around Michigan will visit the Ferris campus on Oct. 10 for the American Marketing Association (AMA) Michigan Regional Conference, featuring seven Michigan-based companies. Registration is $20 and all students are welcome to attend. At least five other… Read more »
AdGroup President Jessica Avery Interns in Chicago
July 11, 2014
This summer, AIMC major and AdGroup president, Jessica Avery is interning in Chicago at the Monogram Group. Avery’s role falls under a catchall “Summer Intern” title where she is able to assist with all types of projects. She is able…Read more »
Advertising/ Integrated Marketing Communications Graduate Interns with Doner
June 26, 2014
Kayla Cox graduated from the Advertising/ Integrated Marketing Communications program in May 2014 and is now spending her summer interning at Doner, an advertising agency in Detroit. Cox has the role as Creative Intern where every day brings something different…Read more »
Professor Leads Way in Online Direct Marketing Classes
April 25, 2014
Ferris State University College of Business professor Susan Jones, helped pioneer the world’s first Direct Marketing online courses in January 1998. Marketing, Advertising, and Integrated Communications are the heart of the College of Business at Ferris State University. These students…Read more »
Ferris Inspires Sixth Graders to Pursue Higher Ed
April 1, 2014
Sixty sixth grade students from Reeths-Puffer Intermediate School visited the College of Business for their first look at a college campus. This visit to Ferris was part of a long-term effort to inspire the students to pursue higher education after high school.… Read more »
1. New First Year or “First Time in Any College Freshmen (FTIAC)” Applicant COB Admission Criteria
Applicants are expected to meet the criteria listed below to be placed directly into a College of Business bachelor/associate degree program except Computer Information Technology (CIT), Graphic Design (DSGN), Information Security & Intelligence (ISIN), PGA Golf Management (PGA), and Professional Tennis Management (PTM) which have specific admission requirements listed in Section 3. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office/Student Academic Affairs (SAA).
Applicants completing the SAT after Fall, 2016, must have a 2.5 high school GPA (on a 4.0 scale) and meet two of the three criteria below:
- SAT Evidence-based Reading and Writing (ERW) score of 450 or higher. SAT
- Math score of 500 or higher. Placement in Math 109/110 will be considered (SAT MATH score 480).
- SAT Composite score of 900.
Applicants completing the ACT; or applicants completing the SAT before Fall, 2016, must have a 2.5 high school GPA (on a 4.0 scale) and meet two of the three criteria below:
- English ACT score of 16 or higher, or SAT Writing score of 370 or higher
- Math ACT score of 19 or higher, or SAT Math score of 460 or higher
- Reading ACT score of 19 or higher, or SAT Reading score of 430 or higher
ACT/SAT score requirements shall not apply to international students and non-traditional students age 23 or older. However, a placement test (specified by Ferris State University and/or COB) may be necessary for English and Math. Most students complete the Accuplacer at the FSU Testing Center or approved satellite location.
Applicants not meeting the above criteria (or criteria for direct admission into a specific COB program listed in Section 3), MAY be considered for an approved Associates Degree if:
- High School GPA of 2.35 or higher
- Math ACT score of 16/SAT Math 430 and additional high school algebra
- ACT Reading score of 16 and ACT English score of 14 or a comparable SAT ERW score to be determined.
- SAT Composite score of 860 or ACT composite score of 15.
2. Transfer Applicant COB Admission Criteria (this includes internal applicants from other FSU colleges and external applicants from other institutions)
Applicants are expected to meet the criteria listed below to be placed directly into a College of Business bachelor/associate degree program except for Computer Information Technology (CIT), Graphic Design (DSGN), Information Security & Intelligence (ISIN), Music Industry Management (MIM), PGA Golf Management (PGA), and Professional Tennis Management (PTM) which have specific admission requirements listed in Section 3. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office/SAA.
Transfer applicants must meet the following criteria:
- Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended. GPA is based on completion of 12 credit hours or more. Developmental courses will not be considered in computing the GPA requirement.
- Transfer equivalency for FSU English 150 or placement during the first semester at FSU which would require an ACT English score of 16 or higher; or SAT ERW score of 450; or Accuplacer English score 6 or higher.
- Transfer equivalency for FSU Math 114/115 or placement during the first semester at FSU which would require an ACT Math score of 19 or higher; or SAT score of 500; or Accuplacer MATH scores: Elementary Algebra score 75 or higher and College Level Math 0 – 49.
ACT/SAT score requirements shall not apply to international students and non-traditional students age 23 or older. However, a placement test (specified by Ferris State University and/or COB) may be necessary for English and Math. Most students complete the Accuplacer at the FSU Testing Center or an approved satellite location.
COB students may transfer into another COB program with a 2.0 FSU GPA unless they do not meet requirements that are program specific. A “Program Change Form” will be processed in the Dean’s Office/SAA (BUS 200).
FSU students may transfer into a COB program with a 2.35 FSU GPA unless they do not meet requirements that are program specific. A “Program Change Form” will be processed in the Dean’s Office/SAA (BUS 200).
3. COB Specific Programs’ Admission Criteria
New applicants (FTIAC)* and transfer applicants interested in Computer Information Technology (CIT), Graphic Design (DSGN), Information Security and Intelligence (ISIN), PGA Golf Management (PGA), and Professional Tennis Management (PTM) have specific admission criteria as follows:
Computer Information Technology (CIT-BS-BU)
- FTIAC applicants must meet COB FTIAC admission criteria.
- Transfer applicants must meet COB transfer admission criteria (see Section 2) and have a 2.5 GPA
Graphic Design Bachelor’s Degree (DSGN-BS-BU)
- FTIAC applicants must meet COB FTIAC admission criteria. Students must successfully pass a portfolio review after completion of sophomore level program courses.
- Transfer applicants must meet COB transfer admission criteria and will be referred to the Program Coordinator for portfolio review to determine acceptance and placement within the program.
Information Security & Intelligence (ISIN-BS-BU)
- All applicants applying for admission to the ISIN program will submit a 750 – 1,000 word essay that addresses the following: Who they are and why they desire admission in the ISI program, description of a personal quality, talent, accomplishment, contribution, or experience, and description of someone that influenced them and why.
- FTIAC applicants require a 3.0 GPA (on a 4.0 scale) from high school and a Math ACT minimum score of 22 or Math SAT minimum score of 550.
- Transfer applicants must have a combined 3.00 GPA (on a 4.0 scale) from all institutions attended. GPA is based on completion of 24 hours or more. Students must have completed the transfer equivalent of FSU’s Math 114/115 or higher (this does not include FSU’s equivalent of Math 117) with a minimum 2.00 GPA or have a Math ACT minimum score of 22 or Math SAT minimum score of 550. (See information above regarding the required essay.)
Music Industry Management (MIM-BS-BU)
- FTIAC applicants must meet COB FTIAC admission criteria.
- Transfer applicants must meet COB transfer admission criteria and have a 2.50 GPA. Students must have completed NO MORE than 45 applicable credit hours.
PGA Golf Management (PGA-BS-BU)
- FTIAC applicants require a 2.5 GPA (on a 4.0 scale) from high school, ACT composite score of 19 or SAT composite score of 980 and a USGA handicap of 8 or lower. The program has a Fall Semester entry only. Because of the uniqueness of the program, applicants are encouraged to visit campus and talk with an admissions counselor and/or the PGA program coordinator.
- Transfer applicants must meet COB transfer admission criteria and have a 2.50 GPA and USGA handicap of 8 or lower. GPA is based on completion of 12 credit hours including ENGL 150, MATH 114/115, and a self and society or culture general education competency. Students must have completed NO MORE than 45 applicable credit hours at other institutions.
- Students must complete the program within eight years of the initial enrollment as required by the PGA.
Professional Tennis Management (PTM-BS-BU)
- FTIAC applicants require a 2.5 GPA (on a 4.0 scale) from high school, NTRP of 4.0 with USTA District ranking and one of the following two criteria: (1) ACT Math score of 19 or higher or SAT Math score of 500 OR (2) ACT Reading score of 19 or higher or SAT ERW to be determined.
- Transfer applicants must meet COB transfer admissions criteria (see Section 2) and NTRP of 4.0 with USTA District ranking.
4. Undergraduate COB Certificate Programs’ Admission Criteria
Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in a FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major. The certificate will be granted upon completion with an average GPA of 2.0 or higher in the courses designated for the certificate.
Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn undergraduate COB certificates.
Admission process for individuals seeking only a certificate:
- Applicant should show proof of high school graduation with a 2.35 GPA. If it is determined by the COB Dean’s Office/SAA that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, all college transcripts should be submitted to the Admissions Office. Once admitted, an advisor will be assigned by the College of Business in the certificate program.
- Dual enrolled/concurrent students must complete their high school degree (provide transcript) before the certificate will be granted from FSU.
- Students wishing to pursue a bachelor or associate’s degree must meet the admission criteria for the program. This criteria review is initiated when the “Program Change Form” request is processed through the COB Dean’s Office/SAA.
Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office/SAA
* This document is subject to change. Questions should be submitted to the COB Dean’s Office/Student Academic Affairs (BUS 200) in care of the Director of Student Academic Affairs (231-591-2420).
SLG: April 9, 2013; Spring, 2014 (PHMT and eliminate PMIM); December, 2014(editorial); August 20, 2015 (criteria change: Section 1 preprogram requirements; PGA Golf Management name change); Certificate process, April, 2016; May, 2016; Updates with certificate, ISIN admissions criteria, SAT updates, program changes, eliminate pre-programs, editorial changes, and reviewed by AC: March 16, 2017 and updated on April 4, 2017)