News & Noteworthy

  • Professor Leads Way in Online Direct Marketing Classes

    April 25th, 2014Ferris State University College of Business professor Susan Jones, helped pioneer the world’s first Direct Marketing online courses in January 1998. Marketing, Advertising, and Integrated Communications are the heart of the College of Business at Ferris State University. These students are shown how to advertise using all forms of marketing communication without solely relying on creative writing skills....
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    More news from: Advertising/Integrated Marketing Communications, Marketing

  • Computer Information Students Prepare for Life After Ferris

    April 15th, 2014  Beyond the classroom, students can further their professional development by joining the Association of Information Technology Professionals (AITP). This registered student organization is an opportunity for students in Computer Information Systems (CIS) and Computer Information Technology (CIT), as well as other computer related degrees, to develop the professional side of their college career. The organization hosts speakers, company tours, trips to a national conference, resume assistance, and anything else that might begin to prepare students for their futures. President of the organization, Jay Reed, a senior in the Computer Information Systems program said, “Our goal is to connect students to a job or an internship.” As president, Reed is the general assistant for the other executive board...
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    More news from: Computer Information Systems, Computer Information Technology

  • Finance Professor Publishes in Journal of Business Finance & Accounting

    April 8th, 2014    Dr. Cheolwoo Lee, Associate Professor, recently published a paper titled “Effective Post-Signing Market Check or Window Dressing? The Role of Go-Shop Provisions in M&A Transactions.” Lee worked on this paper along with his peer, Jin Q Jeon. It has taken about four years from the first publication draft to become published in the Journal of Business Finance & Accounting. The paper’s topic involves questioning whether a deal protection device that allows the target management to actively canvass and negotiate with other potential bidders for a limited time, called the go-shop provision, is actually beneficial to shareholders or if it is a fake gesture used as legal protection for target management. Lee further explains his conclusions, “By examining...
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    More news from: Accountancy, Finance

  • Graphic Design Alumnus, Craig Cockerill, Finds Success after Graduation

    April 4th, 2014Craig Cockerill has found success as a Ferris alumnus at Piazza, a virtual classroom for students and instructors to come together and enhance the learning experience. Cockerill graduated from the graphic design program in May 2012. He found his position at Piazza through a network connection at an AIGA event in Grand Rapids. He hit it off with a current Piazza team member and moved to Palo Alto, Cali. a few months later to join the team. Now Cockerill is a User Interface Engineer where he designs, refines, and builds the interfaces for both of the classroom and recruiting product. He is described as the “front-end fanatic” at Piazza. During his time at Ferris, he found that learning to...
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    More news from: Graphic Design

  • Sixth Graders Experience Ferris for the First Time

    April 1st, 2014Sixty sixth grade students from Reeths-Puffer Intermediate School students visited the College of Business to get their first look at a college campus. This visit to Ferris was part of a long-term goal to inspire the Reeths-Puffer students to pursue higher education. Many of the students had never been on a college campus before and were ecstatic to explore Ferris....
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    More news from: Advertising/Integrated Marketing Communications, Graphic Design, Marketing, Public Relations