Ferris State > Bachelor Degree Healthcare Marketing

Bachelor's Degree Healthcare Marketing

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Healthcare Marketing Bachelor's Degree
College of Business
Ferris State University
119 South Street, BUS 212
Big Rapids, Michigan MI (USA) 49307-2284
Phone:  231-591-2426
Email: MKTG@ferris.edu

Why Major in Healthcare Marketing?

Want a career in healthcare marketing? Combine the medical world with the business world with a BS degree in Healthcare Marketing. This healthcare marketing program is designed to develop college health marketing graduates for great jobs in Hospital marketing, and marketing departments in Physician Practices, Medical Clinics, Pharmaceutical Companies, Medical Device Manufacturers, Medical Furniture, Social Service Providers And Change-Behavior Specialists.

Healthcare spending is 4.3 times the amount spent on national defense. A survey of nearly 300 hospital by the Society for healthcare strategy and market development (SHSMD) found that hospital marketing departments averaged 6 staff members with budgets of 1.2 million. Healthcare marketing departments are incorporated into the structure of healthcare organizations and marketers are being promoted to manager's directors, and ultimately vice presidents. Students that earn a bachelor's degree in healthcare marketing become more prepared for careers in Healthcare Marketing and may start at are: jobs in sales and marketing for healthcare providers and their suppliers, including medical device and furniture sales and marketing, customer service, and social marketing.

Health Care Administration Degree

Healthcare Marketing Graduates
Get Great Jobs

The job market for students that have earned a bachelor's degree in healthcare marketing is very strong. The healthcare marketing degree program provides advantages in the employment marketplace helping college students develop capabilities that are required within the healthcare marketing industry. Healthcare systems, hospital and medical organizations are generally reluctant to hire undergraduates for entry-level healthcare marketing job positions if those undergraduates do not have healthcare marketing experience or related competencies. The BS degree in healthcare marketing at Ferris State University was designed with input from both health industry and academia to teach college students that major in healthcare marketing competencies valued by the healthcare industry.

Bachelor's Degree Healthcare Marketing 
Admission Requirements

New Students in the healthcare marketing degree program: 2.5 high school GPA (on a 4.0 scale) and two of the three criteria below: (1) English ACT score of 16 or higher, or SAT Writing score of 370 or higher; (2) Math ACT score of 19 or higher, or SAT Math score of 460 or higher; (3) Reading ACT score of 19 or higher, or SAT Reading score of 430 or higher.

Transfer Students in the healthcare marketing bachelor degree program: Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended. GPA is based on completion of 12 credit hours or more. Transfer equivalency for FSU ENGLISH 150 or placement during the first semester at FSU which would require an ACT English score of 16 or higher; Compass score 70 – 100. Transfer equivalency for FSU MATH 115 or placement during the first semester at FSU which would require an ACT Math score of 19 or higher; Compass Algebra score 46 - 74 and HS Algebra with 2.0.

Exceptions for New and Transfer Students in the Michigan healthcare marketing degree program: Applicants not meeting the above criteria but having a 2.35 High School GPA and at least a 16 ACT in Math or Reading (2.00 Overall GPA for Transfer Students) can be considered for conditional admission in a College of Business Pre-Program. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean's Office.

Pre-Program students must complete a minimum of 12 FSU credits (excluding developmental courses) with a 2.35 GPA; college courses must include ENGL 150 and MATH 115 before being considered for admission into the healthcare marketing bachelor degree program. College students must meet admission criteria for the healthcare marketing bachelor's degree program by the time they have earned 30 credits.

Healthcare Marketing Degree
Graduation Requirements

The Health Care Marketing program at Ferris State leads to a Bachelor of Science degree in healthcare marketing. Graduation in healthcare marketing requires a minimum 2.0 GPA in core healthcare marketing classes, in the healthcare marketing major and overall.

BS Degree Healthcare Marketing
Contact Information

Bachelor Degree Healthcare Marketing
College of Business
Ferris State University
119 South Street, BUS 212
Big Rapids, Michigan MI (USA) 49307-2284
Phone:  231-591-2426
Email: MKTG@ferris.edu

The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).


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