"Ferris Institute is not in competition with cheap schools" -- so said the catalog of 1917-18.
"The Ferris Institute stands for thorough work. It offers no superficial courses. It makes no attempt to do the impossible in a few weeks or a few months. The Ferris Institute commands the respect and admiration of America's foremost educators. The Ferris Institute does high-grade work, renders high-grade service, and demands for the same reasonable compensation. The universities and colleges in the Northwest pronounce the graduates of the Ferris Institute the very best. These students never fail. Railroad, lumber, insurance, and all companies engaged in great enterprises seek `first, last and all the time' graduates of the Ferris Institute. That is why Ferris Institute graduates always get the big prizes. The cheap school turns out cheap men and women. The Ferris Institute cannot afford to do this. The best school is none too good for men and women of moderate means. It always pays to patronize the best."