The Social Norm Program at Ferris State University is called "The Good Choices Program". "Social Norms" is a theory and evidence-based approach to addressing health issues that has gained increasing attention. Social norms interventions have been successful in reducing alcohol, tobacco, and other drug use in college populations, as well as, as intervention to address violence, social justice issues, and a variety of other health concerns.
This theory holds that if students perceive something to be the norm, they tend to alter their behavior to fit that norm, even if it isn't the reality. If, however, they are presented with the actual norm, they will conform to it. So if students think heavy drinking is normal they'll drink more. If they think responsible drinking is normal, they'll drink more responsibly. To learn more about the "Good Choices Program" click this link.