Professional E-Commerce Marketing Certificate

If you are employed (or hope to be employed) in a field where you need a good working knowledge of Internet-based marketing activity, the Professional E-Commerce Marketing Minor may be ideal for you. You will learn both the theory and practice of E-Commerce Marketing, and the Professional E-Commerce Marketing Certificate will enhance your skills through courses of your choice focused on:

Multi-channel marketing – integrating online and offline marketing with profitable results
Selling online, and saving money and time for your company and your customers
Managing databases in a digital world
Mastering best practices in business-to-consumer e-commerce marketing, business-to-business e-commerce marketing, and direct marketing
Creation and execution of Internet marketing/advertising plans and campaigns including the basics of Web site design and implementation

You will be provided with the latest cutting edge Internet-based marketing skills that will help you, not only in E-Commerce, but also in careers such as direct marketing, advertising and professional selling.This certificate is structured for experienced professionals who wish to choose E-Commerce Marketing-related courses to enhance their career development. This certificate can be completed online.

Admission Requirements
Any person who is admitted to the University welcome to seek the attainment of this certificate. You must present evidence of graduation from high school with a 2.35 grade point average.

Graduation Requirements
You will receive the Professional E-Commerce Marketing Certificate after completion of the requirements with a minimum 2.0 grade point. All 12 credits in this certificate must be earned from Ferris State University.

Required Courses
ECOM 375 Business-to-Business E-Commerce Marketing
ECOM 383 Business-to-Consumer E-Commerce Marketing

Elective Courses (choose two)
AIMCE 375 Business-to-Business Advertising/IMC
GRDE 228 Interactive Media Development
MKTG 321 Principles of Marketing
MKTG 383 Direct Marketing

Still have questions? Contact Professor Susan Jones at either joness@ferris.edu or (231) 591-2468.

Locations	Advisors »schedule appointment«	Program Plans
Online	Susan K. Jones (231) 591-2468 joness@ferris.edu