If you have a strong interest in Internet-based marketing activity, you'll find that e-commerce is the newest and most innovative marketing methodology used by business executives. The e-commerce marketing certificate will enhance your skills in:

• Multi-channel marketing – integrating online and offline marketing with profitable results
• Selling online, and saving money and time for your company and your customers
• Managing databases in a digital world
• Mastering best practices in both business-to-customer and business-to-business e-commerce marketing
• Creation and execution of Internet marketing/advertising plans and campaigns

You will be provided with cutting-edge Internet-based marketing skills that will help you not only in e-commerce, but in careers such as direct marketing, advertising, and professional selling.

Still have questions? Contact Professor Susan Jones at either joness@ferris.edu or (231) 591-2468.