Direct Marketing Certificate

When you choose the Direct MarRead more about eMarketing Professional Developmentketing Certificate, you will learn the concept and application of database-driven marketing methods including the following areas:

  • Direct marketing as an overall business model and as an element of integrated marketing communications
  • Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media
  • Direct marketing creative strategy and execution
  • Hands-on direct marketing techniques

You will learn about one of the fastest-growing career fields in the nation and the world and will build your abilities for application in advertising agencies and companies in the business-to-consumer and business-to-business realms.

Still have questions? Contact Professor Susan Jones at either or (231) 591-2468.

Locations Advisors
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Program Plans
Online Susan K. Jones
(231) 591-2468
» Catalog description
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