Six Ferris State University Graphic Design graduates won a Silver ADDY award for their work at the 2011 MindShare event.
The group was part of the Ferris Design Project Center that matches seniors in the program with real client projects. The students’ theme, “Believing Starts Here,” helped to build excitement and raise awareness for MindShare, the signature fundraising event of the Student Advancement Foundation of Grand Rapids. Their participation helped to raise more than $160,000 to support the students of Grand Rapids Public Schools.
The American Advertising Federation of West Michigan hosts the local ADDY competition each year. Winners of the local awards move on to the district level, and from there advance to national competition. According to AAF West Michigan’s website, the ADDY Awards are the advertising industry’s largest and most representative competition, attracting more than 60,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.
The Ferris team won the award for “Mixed Media Campaign” in the student category and was recognized at the 2012 AAF West Michigan ADDY Award ceremony in February at the Grand Rapids Art Museum. Students Dawn Brink, Calvin Carter, Jess Gordon, Emily Ross, Jessica Shirey and Michelle Theobald were honored. Also honored were professors Alison Popp and William Culpepper and photographer Brian Kelly.