The bulldog is the official mascot of Ferris State University. The bulldog logo is used primarily by Athletics, but is also available for use in non-academic communications that promote alumni and campus activities and are intended for current student and non-academic prospective student recruiting. Spirit-building communications, such as signs for campus events or athletic-based window decals, can feature the bulldog or peeking bulldog logos. The bulldog head is a federally licensed mark and should not be modified. Any use of it for commercial purposes must be approved by the Marketing Communications' Trademark Licensing Coordinator at extension 3965.