Key Marketing Messages
As the competition for students and state and private support continues to grow, it
is important that we present clear and consistent messages about the strengths of
Ferris State University. While Ferris has many attributes, the top 10 messages we
suggest you emphasize in your communications are
- Ferris State University is a learning community dedicated to the vision of its founder
to provide educational opportunity for Michigan's citizens to reach their full potential,
regardless of age, race or economic status.
- Ferris State University offers a challenging and rigorous curriculum that provides
a unique blend of technical and professional programs, with the foundation for these
programs rooted in traditional academic areas. Programs include several that are unique
in Michigan and the United States.
- Ferris State University is recognized for excellence of education by maintaining current,
relevant coursework which produces graduates with the hands-on skills that allow them
to be productive employees from the first day of employment. Ferris also provides
real-world relevancy to its coursework by requiring program-related internships in
more than 90 percent of its degree programs.
- Ferris State University focuses on teaching with more than 85 percent of all instruction
performed by full-time, tenure track faculty. No graduate assistants are used for
- Ferris State University is a statewide leader in laddered 2+2 programs where students
first earn an associate and then a bachelor's degree.
- Ferris State University provides students of all ages access to educational opportunity
through a traditional, residential college experience on its main campus in Big Rapids
or through statewide locations, online learning and partnerships with community colleges
and career technical centers.
- Ferris State University is dedicated to providing an affordable education for all
students by engaging its network of alumni, donors, foundations, and federal and state
- Ferris State University provides an education that serves as the basis for lifelong
learning by providing the skills needed to lead a productive and enriching life in
an ever-changing world.
- Ferris State University has students sought out by business and industry before they
graduate, with some disciplines having a 100 percent placement rate of those graduates
who responded to a graduate follow-up survey.
- A Ferris State University education does not end when a degree is awarded. It challenges
students, alumni, faculty and other stakeholders to Imagine More.