Sports Entertainment Summit 2015

The Sports Leadership Institute at Ferris State University will sponsor a Sports Entertainment Summit at the Applied Technology Center (ATC) of Ferris State at the Grand Rapids Community College campus. The purpose of the Summit is to network current people in the Sports industry with students and graduates from the west Michigan area.

The day will include keynote addresses, panel and break-out sessions, a networking lunch, time for one-on-one conversations, and a Graduate School fair. 

The Sports Leadership Institute is a new venture at Ferris State University. Its mission is "to support activities that position Ferris State University students for leadership in careers in the Sports industry." While the Sports Entertainment Summit is open to any interested student or graduate in the west Michigan area, Ferris students in the Sports Communication program will serve as hosts.

For further information about the Sports Leadership Institute, or the Sports Communication program, please contact Dr. Sandy Alspach, SLI director and program champion at

Event Postponed - Please check back for updates.
Tentative Schedule

8:15 – 9 am


Ferris-Grand Rapids
GRCC ATC Building

Ferris Sports Communication students and alumni, and Ferris Sports Careers RSO

9 – 9:15 am

Opening Greetings

Special thanks to our sponsors:

- Trinidy Williams, Chair, Department of Humanities, Ferris State University

- Rick Kurtz, Dean, College of Arts and Science, Ferris State University

9:15 – 9:50 am

Session 1: Keys to Career Success in Sports Entertainment, Keynote Address

Participants will learn what it takes to achieve success as a sports entertainment industry professional.

Participants will create a roadmap to obtain their goals.

9:50 – 10 am



10 – 11 am

Session 2: Sports Media, Panel Discussion

Practitioners in sports media will describe pathways to success in their areas:

- sports journalism
- sports broadcasting: radio and TV

11 – 11:10 am

Atrium: Graduate Programs Fair


11:10 – 12:30 pm

Session 3: Sports Media Round Tables
Banquet A, B, C, D

Graduate Programs Fair

Sports Media Representatives

Practitioners will meet in small groups with interested participants to network.

12:30 – 1:30 pm

Box Lunch
The Heritage Restaurant and conference area

Graduate Programs Fair


1:30 – 2:30 pm

Session 4: Sports Marketing, Public Relations, Social Media Round Tables
Banquet A, B, C, D

Graduate Programs Fair

Practitioners will meet in small groups with interested participants to network

2:30 – 2:45 pm



2:45 – 3:45 pm

Session 5: Sports Management, Panel Discussion

Sports administrators will describe their career paths and share what they look for in new hires.

3:45 – 4:00 pm



4:00 – 4:45 pm

Session 6: Closing Keynote Address

Participants will hear from a leading sports communicator.

4:45 – 5:00 pm

Event Wrap-up

Participant materials distribution