What is Digital Signage?

Four Winds Interactive provides the digital signage software used around campus.

Digital signage, also known as electronic signage, dynamic signage, or narrowcasting, is a form of signage that uses images, videos, streaming media, and messaging, along with sound, to provide wayfinding, general information, entertainment, and advertising content to captive audiences and passersby. The components of a digital sign consist of a computer or playback device connected to a large digital screen such as an LCD, LED, or plasma display.

Digital signage content is designed to be compelling, attractive, and dramatic and is used in public spaces such as transportation systems, museums, stadiums, restaurants, hotels, retail stores, and in corporate buildings. Installations can be either passive, as in a restaurant menu board, or interactive, as in a bus station kiosk that allows customers to type in potential travel routes.

Advantages of digital signage over traditional messaging include the ability to create robust institutional branding with customization of signs according to location. Another advantage is that display content can be changed out quickly and inexpensively. If needed, messages can be deployed to many screens simultaneously as in the case of emergency notification.

Currently, digital signs at Ferris can be found at the following locations:

  • College of Business
  • College of Pharmacy
  • Ewigleben Sports Complex (interior only)
  • Ferris Library for Information, Technology and Education
  • Interdisciplinary Resource Center
  • Michigan College of Optometry
  • Student Recreation Center
  • Timme Center for Student Services
  • University Center